What IS Taiyaki
(and how do I pronounce it?)

Taiyaki (Tie + yaki like teriyaki) are fish-shaped waffles that are stuffed with various sweet or savory fillings. First made in Japan in the early 1900s, Sea Bream (tai in Japanese) were meant to be a symbol of good luck. They’re made with a sweet waffle batter, stuffed with various fillings, and then waffled to perfection and served to you piping hot.

Why are you making them in Michigan?

That’s a great question. I taught English in Japan for a year in 2018-2019. I initially went over there because I love anime and video games, but I fell in love with the culture and the food. Here in the US, when people think of Japanese food, they think of sushi or ramen, but there is so much more. I want you to be transported to a street festival in some little town in Japan every time you take a bite.

What does Neko mean?
(and how do I pronounce it?)

Neko means cat! The logo is a maneki neko (another good luck charm in Japan). Like the little cats with waving paws, or even the Pokémon Meowth (that’s right)

It’s pronounced like neck-o, but knee-co is fine too :)

We have 2 cats named Sushi and Yama, and they were the inspiration for the name.